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Podcast: Post Status Podcasts
Episode: WooCommerce vs Shopify: A battle for ecommerce platform dominance
Description: Ben Thompson recently wrote about Shopify and the Power of Platforms. He highlights the difference between an aggregator (e.g. Amazon’s Merchant Services) and a platform (Shopify) and makes a case for how Shopify can successfully compete against Amazon. If you’re new to Ben’s work, I highly recommend following the links he references in the opening paragraphs.
Aggregators vs Platforms
As Ben explains, Amazon is an aggregator that owns the users (i.e. customers, Amazon Prime subscribers) and aggregates the suppliers (i.e. merchants, manufacturers). Amazon succeeds by providing a great user experi...