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Podcast: Post Status Podcasts
Episode: Marketing and positioning WordPress products
Description: Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.
This week BK and BR discuss a number of different aspects surrounding marketing and selling WordPress products and services. The conversation flows from selling benefits vs features, to social proof, to marketing and conversion funnels, to understanding and reacting to the problem space, to customer support, and many things in between. Whether you’re already selling products or services, about to sell so...