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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Synthetic personas in market research with Ali Henriques, Qualtrics
Description: What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights from the Qualtrics 2025 Market Research Trends Report.RESOURCESQualtrics: https://www.qualtrics.comQualtrics 2025 Global Market Research Trends Report: https://www.qualtrics.com/ebooks-guides/market-research-trends/Wix...