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Podcast: Tech Marketing Trends
Episode: The 3 pillars of a demand generation engine- Deanna Shimota
Description: What does it take to create demand and stand out in today’s competitive markets, like HR tech?
In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.
In this episode, Deanna breaks down:
The three pillars of demand generation: strategy, content, and distribution
How to define your Ideal Customer Profile (ICP) an...