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Podcast: Global eCommerce Leaders Podcast
Episode: Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards talks global retail trends, operating in a pandemic and the power of lessons learned
Description: Welcome to Global E-Commerce Tech Talks, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with the Global E-Commerce Leaders Forum.In this episode my co-host Kent Allen and I connect with Jeff Lord, Vice President of Global Direct and Digital Commerce at Burton Snowboards. Both an eCommerce and cross-border veteran, comfortable operating from Burton’s hometown in Vermont or on the mountain in Japan or in one of the brand’s flagship stores in Toronto, Jeff shares insights on omni-channel and cross border optimization, China as the tip of the spear i...