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Podcast: Global eCommerce Leaders Podcast
Episode: Founders Kent Allen and Jim Okamura talk the art of brand building and science of digital cross border E-Commerce into China
Description: Welcome to Global E-Commerce Tech Talks, Iām your host Michael LeBlanc, and this podcast is brought to you in conjunction with the Global E-Commerce Leaders Forum.In this episode, part two of my interview with Global E-Commerce Leaders Forum founders Kent Allen and Jim Okamura Ā We talk about the brand building challenges and opportunities going into China, the reality of the multiple platform future that can accelerate brand awareness and adoption, and a broadening of tastes that is framing new purchasing decisions for new brands.Next Jim and Kent look at the trends that exi...