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Podcast: The Digital Deep Dive With Aaron Conant
Episode: 2024 eCom Organizational Benchmarking Review With Mike Black
Description: Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson. In this episode… According to a recent eCommerce organizational benchmark study, eCommerce has become increasingly democratized, with brands embedding its capabilities into each business function. This has led to joint business plans that prioritize eCommerce in every business goal. How can organizations collaborate wi...