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Podcast: Can Marketing Save the Planet?
Episode: Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
Description: “We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….”
In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a very soon to be published piece of research titled, ‘The S Word’.
Denise shares insights from the research findings, highlighting the ‘dysfunctional love triangle’ that exists between brands, their stakeholders and regulations...