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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 997 – The Original Inbox
Description:
We have officially transitioned from the information economy to the attention economy.
The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business.
The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients and prospects. In this new paradigm, marketers face the challenge of capturing and retaining the scarce attention of decision-makers amidst an overwhelming flood of information.
The main difference between the email inbox and the postal in...