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Podcast: The Programmatic Digest
Episode: 160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
Description: If I had 8 days to prep my programmatic campaigns before 🎄, here's what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling them. Review a...