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Podcast: For The Long Run: Exploring the Why Behind Running
Episode: This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods
Description: Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.
Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.
In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.
Listen to hear abou...