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Podcast: The Revenue-Driven CMO
Episode: Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal
Description: How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advocates for a holistic approach that combines brand awareness with bottom-funnel metrics to optimize performance across all stages of the buyer’s journey. Andy introduces the concept of "brand gen," blending brand storytelling with demand gene...