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Podcast: The Amy Porterfield Show
Episode: #256: The Forgotten Funnel: Increase Customer Value Without Selling More
Description: “New customers are good, but existing customers are better.” - Casey GrahamDid you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times!Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark is by not equally nurturing the EXISTING customers that they do have.On today’s podcast episode I talk to Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem...