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Podcast: The Amy Porterfield Show
Episode: #229: The Power of the P.S. Strategy
Description: “There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and that’s where the P.S. Strategy comes in.In today’s episode I dive into the strategies behind simple, yet very powerful micro-conversions -- the P.S. Strategy being one of them. Once you understand how to use these micro-conver...