Want to create an interactive transcript for this episode?
Podcast: The Amy Porterfield Show
Episode: #89: How to Fascinate Your Audience
Description: I've got a question for you. Ready?What do Apple, Lululemon and Morton's Salt all share in common?Take a minute to ponder each brand. What imagery does it conjure up? More importantly, what feelings do those images create inside you?When I think of Apple products, I think of elegant, simple design and the feeling of effortlessly getting stuff done. Lululemon brings back that sensation of looking amazing when I'm working out (even if my workout itself feels less than amazing). And Morton Salt? I think of my mom's kitchen cupboard, which feel...