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Podcast: The Amy Porterfield Show
Episode: #65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera
Description: For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person.But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that m...