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Podcast: The Amy Porterfield Show
Episode: #60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards
Description: When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I saw the true power that words can have in generating sales and building a business. Since then, I decided to become a devoted student of copywriting, and a student of Ray’s, in particular.Why Is Persuasion So Important?In a...