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Podcast: The Amy Porterfield Show
Episode: #59: How to Create a Killer Sales Page Headline
Description: One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales.No matter how many times I've read this book, I'm always blown away by the statistic they open with:“80% of emotional impact will be determined by the first 20% of the copy.”Did you know that? Because I sure didn’t!The first few hundred words of your copy are known as “...