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Podcast: The Amy Porterfield Show
Episode: #33: How to Write Copy that Sells with Ray Edwards
Description: On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales lett...