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Podcast: New Books in Technology
Episode: James Poyner, “Trump Tweets: His Social Media Phenomenon” (Wilkinson Publishing, 2017)
Description: The title of James Poyner’s book, Trump Tweets: His Social Media Phenomenon (Wilkinson Publishing, 2017), tells you everything you need to know about the world you about to enter. In temperament, and style, Trump was unlike any presidential candidate who came before him. The media and the public were enthralled with his antics. However, what stood out for many was Trumps thoroughly unique communication style. This book gives an in-depth look at how Trump used Twitter to attack, criticise, publicise and expand the reach of brand Trump.
Poyner uses several key events to move the book forward an...