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Podcast: BRANDED
Episode: From Talent Manager to Marketing Trailblazer: Courtney Weis on Growth, Influencers, and Building Community
Description: Join us for an insightful conversation with Courtney Weis, Managing Director of Brand Marketing at FP Movement, Free People's activewear brand. Courtney shares her journey from talent management to leading a brand that celebrates diverse forms of movement. Discover how FP Movement thrived during the pandemic, leveraging influencer partnerships, community engagement, and a strong brand identity to achieve remarkable growth.
In this episode, we dive into:
How FP Movement built a community-first approach during the pandemic.
The balance between influencer creativity and brand alignment.
Key traits every marketer needs for success.
Courtney's career advice for aspiring...