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Podcast: Retail Remix
Episode: How M&M’S Sweetened the Digital Experience with Composable Commerce
Description: Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all. During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to...