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Podcast: Horizon Search
Episode: How to Sell a Business - John Ghiorso | Horizon Search 130
Description: John Ghiorso, founder of Orca Pacific, shares his journey from building a leading Amazon agency to launching a new venture studio focused on creating five marketing agencies in two years.
After selling Orca Pacific to Media.Monks in 2020 and retiring in 2023, John quickly got back into business, applying lessons from his previous success to his new venture.
He discusses the importance of "building in public," leveraging AI for scalability, and navigating the future of marketing with personalised strategies and emerging technologies like the metaverse.
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