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Podcast: Marketing with Purpose
Episode: 38. Behind the Scenes: How We Plan the Marketing for our Almost Million Dollar Fundraising Campaign
Description: Erika Payne joins me again to talk marketing planning for CoMoGives month by month. In this episode, we explore what our process looks like for the entire year, from the end of last year's campaign to the end of the next year's. It's essentially a ton of documenting, testing, and celebrating, but with structure.
HOW IT ALL FLOWS
DEC
1. Keep track of all the things that didn’t go right in a document
JAN-FEB
2. Review the document and all data after ca...