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Podcast: Lawyer Business Advantage
Episode: Internet Ads that Work with Mary Blackiston
Description:
In this episode, Alay and Mary discuss:Â
Conversion copywriting for marketing.
How copy is different from content.Â
Expected results when working with a conversion copywriter.Â
Key Takeaways:Â
Copywriting is designed to make a person take action.Â
Not every person is the right audience for your product or service.Â
What sounds great from a lawyer’s point of view is often terrible from an audience’s point of view.
If your target clients are in a vulnerable state, such as personal injury lawyers, mass tort, or civil rights, those are the ones that will likely benefit mo...