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Podcast: Who Knew In The Moment?
Episode: Peter Taunton- Founder of Lift Brands. Does Going Against The Way It's Always Been Done Work?
Description: After two decades, Peter sold America’s Fitness Centers and was looking forward to trying something new when a former employee came to him with a request. The employee, also seeking a change, asked Peter to start a gym for him to run. Peter declined several times until one day he started thinking about how they could create a more value driven model. Instead of balancing the huge overhead of swimming pools, racquetball courts and aerobics studios, what if the gym services were completely streamlined? Providing the three most readily used amenities in health clubs today… Selectorized machines, free weig...