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Podcast: New Books in Business, Management, and Marketing
Episode: Gordon Glenister, "Influencer Marketing Strategy: How to Crate Successful Influencer Marketing" (Kogan-Page, 2021)
Description: Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Crate Successful Influencer Marketing (Kogan-Page, 2021)Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade.Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So th...