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Podcast: The Best Ever CRE Show
Episode: JF3766: How Luxury Rooftop Amenities Drive 20¢/SF Higher Rents & Why Deep-Pocketed Developers Keep Building ft. Brandon Reed
Description: In this episode of The Best Ever CRE Show, Slocomb Reed interviews Brandon Reed, founder and chief visionary officer of Loft Six Four, a boutique firm specializing in rooftop amenities for large apartment complexes. Brandon shares insights from his landscape architecture background and how his firm has evolved to focus on creating immersive outdoor experiences that drive property value. Despite the current narrative of development slowdown, Brandon reveals they handle 30-50 projects annually, though this represents a 50% drop from peak levels. He notes that development continues in markets like Dallas and Utah, primarily driven by well-capitalized developers with deep...