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Podcast: DM Radio
Episode: By the Numbers: Making MarTech Work
Description: Numbers don't lie, but making sense of your marketing metrics can be a real challenge. That's mostly because vendors for sales and marketing software use their own mechanisms for tracking engagement. And then there are the cloud platforms, which tend to change their policies without much notice. What's a marketer to do? Check out this episode of DM Radio, as host @eric_kavanagh interviews an all-star cast of experts: Auseh Britt, Terminus; Beth Gostanian, Vidmob; Steffen Schebesta, Sendinblue.