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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Maintain a Recurring Revenue Business
Description: How To Maintain a Recurring Revenue Business Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After setting up a recurring revenue business model, one must maintain the business. Here are some key steps: Most customers typically start with the basic service or product. It’s important to make available higher-priced services. Follow the good-better-best strategy of three-tiered pricing so you can upsell customers who need more. For those who need less, you can keep them as a customer by selling them a lower-priced version. One can also create a...