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Podcast: The Scoop With Erica Krupin
Episode: Ep 110. Mastering Customer Acquisition and Retention in the Poop Scoop Business (Part 1)
Description: Hunter Conley, owner of Fresh Start Pet Waste Removal, and Erica discuss his journey from managing inside sales and marketing at Alta Pest Control to starting his own pet waste removal business. Fresh Start has grown to 350 customers in a year, with three full-time employees and two wrap trucks. Hunter emphasized the importance of Facebook ads, which account for 70% of his customer base, and the effectiveness of text-based follow-ups. He also highlighted the significance of pricing strategies, customer retention, and handling objections. Hunter shared his approach to customer acquisition, including the use of responsive bids and the importance of...