Want to create an interactive transcript for this episode?
Podcast: Business Minds Coffee Chat
Episode: Leslie Zane | The New Rules of Persuasion
Description: Leslie Zane, founder & CEO of Triggers, an award-winning marketer and behavioral expert, TEDx speaker, author, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth joins me on this episode. Leslie earned degrees in Economics and Art History from Yale and an MBA from Harvard Business School. She's the recipient of the Congressional Women of Distinction and the Ogilvy Award. Her list of clients includes well-known brands such as McDonald's, Kraft Foods, PepsiCo, DirecTV, and Johnson & Johnson, and she's been featured in Barron's, Harvard Business Review, Scientific American, Forbes, NPR, and other...