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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Maintaining Recurring Revenue Customers
Description: Maintaining Recurring Revenue Customers Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In a non-recurring revenue business, one focuses on finding new customers. Once you have moved to recurring revenue, you’ll also need to focus on retaining existing customers. To retain customers you’ll need to create a strong customer experience. This comes from solving the customer's problem efficiently and building a relationship with the customer. To solve the customer’s problem efficiently, you’ll need multiple price tiers so the customer does not overpay or look elsewhere...