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Podcast: Let's Talk Loyalty
Episode: #128: American Airlines & AAdvantage Loyalty Insights (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Founded in 1981, the AAdvantage program is one of the world's first and biggest loyalty programs.In early 2020, I interviewed Bridget Blaise-Shamai, then President of the AAdvantage program, and discovered the original strategic idea behind the program, some of it's most fascinating insights and how American Airlines was adapting to perhaps the most challenging time in its history.This short summary show captures just some of what I learnt...