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Podcast: Conversational Selling
Episode: Bill McCormick | How to Leverage LinkedIn for Sales
Description: “Ditch the pitch, provide value and insight,” so says our guest this week. Bill McCormick is the Chief Sales Officer and LinkedIn Strategist at Social Sales Link. He went from being a student of social selling to providing sales leaders and sales teams with the lessons and tools they need in order to deal with the changing environment of the modern buying journey. He teaches sellers how to build stronger relationships online and make the connection from digital to face-to-face.Too often we are focused on the sales process and not the buying process. Bill reminds us t...