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Podcast: Unofficial Partner Podcast
Episode: E181: The business of jeopardy
Description: Today we’re talking about one of the most fundamental parts of the sports business: the product. And specifically the process of creating and adapting competition formats to increase jeopardy, fan connection and commercial value.  This is a conversation about the way in which leagues, tournaments and competitions are structured, and its relationship to the commercial value of sport, both as a way of driving demand but also on the supply side, creating opportunities for investment. This is true whether we’re talking about Twenty20 cricket and the rise of the IPL or the current questi...