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Podcast: The KIPS Podcast with Tyler Valencia
Episode: Debra Atkinson, MS, CSCS | Fitness Brand Growth: Strategies to Stand Out in the Market
Description: In episode 25 of the KIPS Podcast, we discuss one of the most critical aspects of sustaining a career in the fitness industry… That is being able to market yourself or the business you operate. In this episode, we have Debra Atkinson, who, at age 49, left her well-paying position to work for herself. Since then, she has launched her own brand, ‘Flipping 50,’ which includes a podcast and TV show. In this episode, Debra shares her tips for developing content and how she honed in on her branding.What is branding?Branding is the proces...