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Podcast: Taste Radio
Episode: Ep. 226: What You Need To Turn A Good Idea Into A Multi-Million Dollar Brand
Description: CJ Rapp knows a thing or two about being ahead of the curve. A beverage industry veteran who launched his first brand in 1985, Rapp has created several disruptive drink concepts that, while possibly slightly too novel for their time, were predecessors to mainstay categories today. That list includes Jolt Cola, a highly caffeinated soda brand that became a cult hit among software coders and third-shift workers and was a forerunner to the energy drink category. While Jolt, along with some of Rapp's other inventions like DNA, an alcohol-spiked spring water, have been discontinued, his latest project, Karma W...