Want to create an interactive transcript for this episode?
Podcast: Scaleup Valley Podcast
Episode: 326 | Building a Startup in MENA: A Female Founder's Path to VC. Success with Julie Barbier
Description: Julie Barbier-Leblan, CEO of Merit, shares her journey as an entrepreneur and the growth of her company. She started her entrepreneurship journey in the Middle East as a finance lawyer and later founded Merit, a global engagement technology company. Merit helps enterprise clients engage internally with their employees and externally with customers using a suite of SaaS solutions and rewards. Julie discusses the challenges and opportunities of scaling a business in the MENA region and the importance of building a strong network and partnerships. She also shares her decision to raise VC funding and the benefits of having local and...