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Podcast: The Circuit of Success Podcast with Brett Gilliland
Episode: Greg Vetter: Turning a Family Recipe into a Multimillion-Dollar Business
Description: In this episode, we sit down with Gregory Vetter, the visionary behind Tessemae’s and a trailblazer in the clean food movement. Inspired by his mother’s homemade dressing recipe, Greg and his brothers transformed a simple family tradition into the #1 organic salad dressing brand in the refrigerated space.
From pioneering gum-free dressing bottling processes to creating the “fresh condiment” category and Whole30-approved bottled products, Greg shares how Tessemae’s became a household name. He also dives into his next ventures, including Alta Fresh Food Company and the Home Grown Brand Accelerator, where he’s helping empower the...