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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Are You Managing The Gap In Your Prospects' Business?
Description: Keenan, author of #Gapselling and CEO of #ASalesGuy discuss what is Gap Selling, why salespeople fall short and disappoint themselves, their companies and their prospects by being too transactional, talking too much and not listening enough. Weak questions, poorly planned, poorly executed leave buyers cold. Keenan describes how to find the gap between a prospect’s pain and their desired outcome. We explore whether story telling has a part to play in the sale or if it is the seller’s job to coax the buyers’s story from them.
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In a robust, no punches pulled interview we explore what manager...