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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Do Your Bloody Research! Be Relevant!
Description: #SteveHall helps salespeople perform at their peak when selling to the C-suite. We both started selling when Moses was in short trousers and have been involved in helping our clients sell $billions of new and expansion business.
We vent our spleens as we lament the lack of preparedness so many salespeople think is acceptable. We bemoan that half arsed or non-existent research, piss poor planning and failure to rehearse that seems all to common in many sales organsations today. There is no excuse for behaving in such a slapdash manner, so many managers tolerate or enable such...