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Podcast: Patterns Podcast
Episode: DSP 125. Inside H-E-B’s Digital Transformation: Adriana Morales on Design Systems That Empower Teams
Description: Send us feedback or episode suggestions.In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design systems: balancing constraints with creativity, and ensuring they enhance rather than hinder innovation. Adriana also offers actionable strategies for celebrating small wins, sustaining en...