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Episode: Branding - Franchise Interviews Meets With The Marketing Doctor, John Tantillo
Description: There are two key elements you receive when buying a franchise: They include a system and a brand. Today we have the honor of speaking with award winning marketing professional, lecturer and teacher, Dr. John Tantillo. Dr. Tantillo (aka The Marketing Doctor) is a trained applied research psychologist who is internationally known for his expertise at diagnosing the factors that impact target markets. The Marketing Dr. wants to share his knowledge with individuals and businesses so they will benefit from his modern marketing principles.
Dr. Tantillo is also the author of the popular book, “People Buy Brands Not Companies,” and Udemy o...