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Episode: Women and Franchising
Description: Several years ago, I was inspired to conduct a study on women in franchising based on my interview with Gigi Butler. The study was titled, “Women Entrepreneurs and the Influence of Gender on Successful Franchising". The study was published in the Global Journal of Entrepreneurship. This study explores the influence of gender on franchise business ownership. Here is a link to the study.
https://www.igbr.org/wp-content/uploads/2018/09/GJE_Vol_2_No_1_2018.pdf
Today you will hear our interview with Gigi Butler. Gigi Butler, is the founder of Gigi's Cupcakes. People across the country know Gigi from her appearance on "Undercov...