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Podcast: Business Brain – The Entrepreneurs’ Podcast
Episode: PPP Loan Forgiveness and Simplicity In Your Business
Description: How many steps does it take for a customer to speak to a human at your business? How about placing an order? How easy is it for a return to be processed or a refund to be issued?
Over time, all of us can fall into the complexity trap of making things too complicated for our customers, our employees, and ourselves. Let’s call it Complexity Creep. As you work on solving problems, it’s easy to add “just one more step” or “one more option” to take care of a specific issue.
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