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Podcast: Uncensored CMO
Episode: How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
Description: It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and what marketers need to know in 2025. We've broken this episode into 8 key discussion points, including why consistent advertising is so effective, why the era of purpose is over and another year of the advertising industry needing to remember they are not the customer.00:00:00 - Intro00:00:55 - Reflecting on the agency’s year00:05:25 - Point 1: You are not the customer00:19:51 - Point 2: Ignore Price at your pe...