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Podcast: Powerful Ladies® Podcast
Episode: What if your marketing strategy was directly tied to your revenue, and actually worked? | Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert
Description: In this episode, Kara talks with Shannon Murray-Doffo, Chief Revenue Officer and marketing expert, about what it really takes to turn marketing into a profit engine. Shannon breaks down how to build a sales pipeline that converts, why so many marketing investments fall flat, and how business owners can get better at measuring ROI and trusting the data. They also dive into her unique home life, what it means to lead with intention, and how to stay grounded while growing something big. If you're scaling a business, or want to, this one’s for you.
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