Want to create an interactive transcript for this episode?
Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Metrics for Tracking Recurring Revenue
Description: Metrics for Tracking Recurring Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several metrics to track the health of a recurring revenue business. Here are some key metrics to know: Cost of customer acquisition -- this calculates how much sales and marketing spend goes into signing up a new customer. Life-time value -- this calculates how much a customer spends on the product over the lifetime of that customer on average. CAC:LTV ratio -- compares the cost of customer acquisition with the lifetime value...