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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Systems for Selling Recurring Revenue Products
Description: Systems for Selling Recurring Revenue Products Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing Recurring revenue gives the company several sales opportunities. Here are the key systems to install for selling recurring revenue products. New logos -- this process finds new prospects and acquires them as an initial customer. New logos represent an expansion of the customer base by bringing in new users. This customer acquisition system must generate awareness among new prospects. Renewals -- this process seeks to retain existing customers by increasing renewals. Maintaining existing customers...